Details
Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & Digital Marketing. Attendees will also get to implement one project as they work through the techniques. This course will also cover planning, Budgeting, Reporting, and Tracking mechanisms Training.
Specifications
Note: Course Curriculum may increase or decrease as per industries need
1. What is Digital Marketing Exactly?
2. Why Digital Marketing is the Only Choice?
3. Digital Marketing Vs Traditional Marketing
4. Inbound Marketing Vs Outbound Marketing
5. Understanding Traffic, Rank, Leads, etc.
6. Website, Blog, Portals & Search Engines Explanation
7. Understanding Domain Name, WWW & Hosting Server
8. The benefit of Using Digital Marketing as a Marketing Mix
9. Understanding Automation in Digital Marketing
10. Why Everyone Should Learn Digital Marketing?
11. Benefits / Career Opportunities in the Digital Marketing Industry
12. Question- Answer Session to clarify any question you have.
1. What are Search Engines?
2. Types of Search Engines?
3. How Does Search Engine work?
4. Understanding Search Algorithms
5. What is Search Engine Optimization (SEO)
6. What are Keywords & How it Works
7. Website Indexing in Search Engines
8. Understanding Popularity & Ranking
9. Meta Tags & Meta Data
10. SEO Copywriting Techniques
11. On-page Optimization (complete)
12. Off-Page Optimization (complete)
13. Link Building (Strategies)
14. Local SEO Optimization (strategies)
15. UI/UX – User Experience Optimization
16. Website Structure Optimization
17. Schema Data Implementation
18. 404 Errors, Sitemap & Robots Txt
19. Technical SEO Optimization
20. Black Hat & and Grey Hat SEO Techniques
21. SEO Tools, Tricks & Strategies
22. Measuring SEO Performance & Reporting
1. What is Social Media?
2. Why Social Media is Important?
3. Social Media Optimization Vs Marketing
4. Primary Social Media Platform for Business
5. Social Media & Business Branding
6. How Social Media Impact Site Ranking in Search
7. Facebook, Twitter, LinkedIn, Google Plus & Pinterest
8. Setting Up Business Page/Profile on Primary Channels
9. Social Media Business Page /Profile Optimization
10. Different Features available for Business (explanation of all platform)
11. Best Practice of Using Graphics & Multimedia
12. Social Media Post & Graphics Designing Tools
13. Creating First Promotional Post for all Platforms
14. Increasing Likes, Followers & Post Engagement
Social Media Extensions & Plugins for Website Integration
15. Understanding Social Media Influence
16. Understanding Earning Opportunity from Social Media
17. Social Media Open Graph Meta Data
18. Advertisement Account Setup on all Platforms
19. Overview of all Features in Ads Dashboard
20. Understanding Ad Campaign Structures
21. Creating a Sponsored Ad Campaign
22. Understanding Pixel & Remarketing
23. Social Media Management Tools
24. Social Media Etiquettes (Do & Don’ts)
Everything will be covered on above mentioned primary social platforms
25. Question – Answer to recapture all you have learned.
1. What is Google Adwords (PPC)?
2. Understanding the Concept of Online Advertisement
3. How Google Adwords Program Works
4. Setting Up Adwords Account
5. Google Adwords Ads & Ad Networks Types
6. Google Adwords Campaign Types
7. Google Adword Express Vs Regular Adwords
8. Understanding Pricing Model
9. What are CPC, CPM & CPA Ads
10. Billing and Payment Settings
11. Adwords User Interface Dashboard Overview
12. Keywords & Customer Research
13. Understanding Keyword Match Types
14. Adwords Account Structure
15. Creating Search Campaigns
16. Campaigns, Ad Groups, and Ads (explanation)
17. Display Campaign Creation
18. Video Campaigns
19. Adwords Shopping Ads
20. Mobile App Installation Ad Campaign
21. Google Adwords Extensions
22. Mobile Device Targeting
23. Adwords Bidding Types & Strategies
24. Landing Pages Best Practice
25. Conversion Tracking Code Setup
26. Remarketing Ads in Adwords
27. Campaigns & Ads Optimization
28. Understanding Ad Ranking
29. Google Adwords Tools
30. 3rd Party Tools for Adwords
31. Google Analytics -Adwords Integration
32. Measuring Ads Result Matrix
33. Google Adwords Reporting
34. Understanding Ad Policy and Rules
35. Google Adwords Exam & Certification
36. Question-Answer session to clear doubt & recapture everything
1. What is Blog & Blogging?
2. Business Blogging Vs Blogging for Earning
3. Why You Must Start Blogging
4. 3rd Party Blog Platform Vs Self Hosted Blog
5. Niche Research & Selection
6. Domain & Hosting for Blog
7. Blog Installation using Self Hosted WordPress
8. Blog Customization & Branding
9. Blog Content Creation
10. Setting Up Social Media for Blog
11. Newsletter Subscription Setup
12. Blog Monetization Techniques
13. Different Ways to Earn from a Blog
14. SEO Strategy for Blog Promotion
15. Networking with Other Bloggers in Your Niche
16. Steps to Become a Popular Blogger
17. Must-Have Tools & Plugins for Blog Management
18. Question-Answer to clear doubt and recapture everything.
1. What is the Google Adsense Program
2. How Google Adsense Works
3. Requirements to apply for Google Adsense
4. Creating Important Blog Pages for Adsense
5. Applying for Google Adsense
6. Getting Adsense Account Approval
7. Adsense Dashboard Features Overview
8. Payment Setting in Adsense
9. Google Adsense all Features Explanation
10. Creating the First Ad Code for Blog
11. Code Implementation on Your Blog
12. Ads Optimization to increase Clicks & Earning
13. Understanding Auto Ads in Adsense
14. Ads Category Blocking & Allowing
15. Ads Dimension & Design in Adsense
16. Google Adsense Plugin to Manage Ads Code
17. Google Adsense Policy & Guidelines
18. A question-answer session to clear doubts & recapture everything
1. What is Affiliate Marketing
2. Sources to Make Money Online
3. Why Affiliate is Evergreen Option
4. Requirements to Become an Affiliate Marketer
5. Affiliate Program Selection (niche selection)
6. Applying or an Affiliate Program
7. Building Assets for Affiliate Promotion
8. Payment & Payouts Settings
9. CPC, CPA, CPI & Other Metrics
10. Promoting Affiliate Products
11. SEO Strategies for Affiliates
12. Blogging for Affiliate Promotion
13. Different ways to Monetize Your Affiliate SIte
14. Affiliate Marketing Extensions & Plugins
15. Performance Metrics Analyzation
16. Affiliate Marketing Networks
17. Affiliate Marketing Tools of the Trade
18. Question – Answer to clear doubt and recapture everything
1. What is Lead Generation?
2. Lead Generation Plan & Strategy
3. Different Source of Lead Generation Analysis
4. Why Your Website is Not Generating Leads (Analysis)
5. Effective Copywriting to Increase Leads
6. Effective Landing Page Strategy
7. Creating Effective Lead Generation Campaigns
8. Free & Paid Lead Generation Campaigns Sources
9. Tools, Plugins & Landing Page Creation Tools
10. Lead Funnel & Lead Warm-Up Process
11. Leads & Contact List Management
12. Client Relationship Management Softwares
13. Webhooks & Connectors to stop Leads Leakage
14. Lead Generation & Management Automation
15. Strategy, Worksheet & Checklist for Lead Generation
16. Question-Answer to recapture everything you have learned
1. What is eCommerce?
2. eCommerce Plan & Requirements
3. Creating an eCommerce Website (Using WP)
4. eCommerce Website Settings (product & delivery etc)
5. eCommerce Themes, Plugins & CMS’s
6. Product, Category & Product Details Creation
7. Adding/Uploading Products on Website
8. eCommerce Website Promotion strategy
9. SEO for eCommerce Website
10. Products Remarketing, Cross Up/Down Selling
11. Understanding Coupon System
12. Product Review System (on your store)
13. Payment Gateway or eCommerce Site
14. Indian Payment Gateway Vs Global Payment Gateway
15. Payment Gateway Integration (Paypal / Payumoney)
16. https:// Security for eCommerce Website
17. Must have Extensions & Plugins
18. eCommerce Website Management Tools
19. Question-Answer to answer your doubts & recapture everything learned.
1. What is Email Marketing
2. Commercial email Vs Business email
3. Understanding Permission Based Email Marketing
4. Single Opt-In Mail Vs Double Opt-In Mail
5. Extracting & Collecting Email Data
6. Subscriber Opt-In & Opt-Out Option Integration on Site
7. Email Marketing Server Setup Process
8. Email Marketing Service Provider ESP’s
9. Amazon SES Email Marketing Service
10. Designing Email Marketing Campaign
11. Email Copywriting Best Practice
12. Sending and Analyzing Campaigns Report
13. Handling Response from Email Campaigns
14. Understanding SPF, DKIM, IP Blacklisting/Whitelisting
15. Email Marketing CAN-SPAM Law
16. SPAM Folder Delivery Factors & How to Avoid
17. Tools, Templates & Worksheet for Email Marketing
18. Question-Answer session to clear doubts & re-capture everything
1. What is a Website?
2. Benefits of Owning a Website
3. Types of Website & Portals
4. Requirements & Cost to Create a Website
5. Understanding Domain, Server, HTTPS & Other Technicals
6. Buying a Perfect Domain For Your Website
7. Purchasing a Hosting Server & Configuring with Domain
8. Understanding Different Types of Web Technology & CMS’s
9. WordPress, Joomla, OpenCart, Blogspot, Weebly & Wix (Explanation)
10. Features, Benefits & Showcase of WordPress
11. Installing WordPress Website CMS on Server
12. Understanding WordPress Themes & Plugins
13. Configuring WordPress Website Settings
14. WordPress for Corporate Website Vs Blog (settings)
15. Theme Selection and Customization (as per your niche selection)
16. Conversion Focused Home Page Designing
17. Designing Service/Products Pages
18. Contact us, About us, & Other Required Pages
19. WordPress Photo Gallery & Multimedia Settings
20. Understanding Required Legal Pages on a Website
21. How to add Additional Required Functionality on Website
22. Chat, Popup, Contact form & Email Subscription
23. Plugin Installation & Configuration (multiple)
24. Yoast SEO Plugin for Website Optimization
25. WordPress Website Security
26. Backup & Restore of a Website (how to do for any website)
27. WordPress Hidden Features (explanation)
28. How to create any kind of Website using WordPress (Tips & Advice)
1. What is Content Marketing
2. Types of Content Marketing
3. Understanding Why Content is Still King
4. Content Creation & Curation Tools
5. Infographic Creation Tools
6. Video Content Creation
7. Content Writing & Paraphrasing Tools
8. Publicizing Content Properly
9. Content Promotion Tools & Strategy
10. Content Monetization
11. Understanding PLR, MRM Content
12. Content Management Tools
13. Content Marketing & Automation Tools
14. Question-Answer session to clear doubts and to re-capture everything
1. What is YouTube & Video Marketing
2. Why Youtube is important in DM?
3. YouTube Vs other Video Platform
4. Youtube Channel Plan & Creation
5. Creating Youtube Channel
6. Overview of Dashboard Features
7. Verifying Youtube Channel Authentication
8. Channel & Website/Blog Integration
9. Custom Channel URL Creation
10. Channel Art & Branding Design
11. Watermark Logo Setting
12. Featured Content Settings
13. Channel Main Trailer Setting
14. Uploading Videos on Youtube
15. Individual Video Settings
16. Playlist Creation
17. Video Privacy Settings
18. Understanding Youtube Algorithms
19. Promotion of Your Videos & Channel
20. SEO & Meta Data for Youtube Videos
21. Understanding Video Ranking Factors
22. Youtube Monetization for Earning
23. Applying Google Adsense for YouTube
24. Different Ways to Earn from YouTube
25. Understanding Youtube RED
26. Understanding YouTube Creator Library
27. Tools to increase Subscriber, Traffic, Engagement & Video Rank
28. Question-Answer session to clear doubts and recapture everything learned.
1. What is Google My Business
2. Google My Business Impact on Ranking
3. Understanding Google Local Results
4. Setting Up Google My Business Listing
5. Business Listing Verification
6. Business Profile Completion
7. Dashboard all Features Overview
8. Managing Business Reviews, Traffic & Response
9. Google My Business Insights
10. Dealing with Negative Reviews
11. Google Local Business ranking Factors
12. Improving Google My Business rank
13. Understanding Google My Business Policy & Rules
14. Question-Answer session to recapture everything you have learned
• What is Google Search Console? (formerly google webmaster tool)
• Features & Advantage of Using Search Console
• Setting Up Google Search Console Account
• Adding & Managing Property (websites & app)
• Website Ownership Verification code Integration
• Language & Location Targeting Setting
• Sitemap & Robots Txt Testing and Submission
• Search Traffic, Keywords, Rank Position Analysis
• External & Internal Links Analysis
• Google Index Status Analysis
• Managing Crawling Errors & Issues
• Managing Website Security Issues
• Website Spam & Hacking Issues Analysis
• Using Structured Data Markup Tool
• Using Multiple Sites in Webmaster
• Question -Answer session to clear doubts and recapture everything learned.
Configure My Site
1. Website Ownership Verification code Integration
2. Sitemaps
3. Submit URLs
4. Ignore URL Parameters
5. Crawl Control
6. Deep Links
7. Block URLs
8. Disavow Links
9. Geo-Targeting
10. Verify Ownership
11. Connected Pages
12. Users
Reports & Data
1. Page Traffic
2. Index Explorer
3. Search Keywords
4. SEO Reports
5. Inbound Links
6. Crawl Information
Diagnostics & Tools
1. Mobile Friendliness Test
2. Keyword Research
3. Fetch as Bingbot
4. Markup Validator
5. SEO Analyzer
6. Verify Bingbot
7. Site Move
Security
1. Malware
2. Phishing
1. What is Web Analytics?
2. Google Analytics Vs other Analytics Tools
3. Google Analytics Features Overview
4. Google Analytics Account Setup
5. Analytics Code Integration on Website/Blog
6. Measurements Metrics & Data
7. Understanding Accounts, Profile & View
8. Analytics Report Sorting
9. Real-Time Traffic Report Analysis
10. Understanding New Visitors vs Returning Visitors
11. Audience Report Analysis
12. Traffic Behaviour Segmentation
13. Search, Paid & Social Traffic Filtration
14. eCommerce Traffic Segmentation
15. Remarketing Audience Segmentation
16. Custom View Setting
17. IP Filtration Setting
18. Goal and Conversion Reports
19. Intelligence Report & Bounce Rate
20. Google Analytics Reports & Action Plan
21. Question-Answer session to clear doubts & recapture everything.
1. Introduction to ORM – Online Reputation
2. Why is Online Reputation Matters
3. Online Reputation Vs Offline Reputation
4. ORM for Individual Vs Business
5. How to use Social Media for Online Reputation
6. Best Practice for Building Online Presence
7. PR, News & Online Media for Online Reputation
8. Reputation Building Online
9. Managing Your Reputation
10. Bad Reputation Recovery Process
11. Identifying the types of Reputation Risk
12. Best Way to embrace online negativity & criticism
13. Dealing with Negative Customer Reviews
14. Tools & Worksheet for Reputation Management
15. Question -Answer session to clear doubts and recapture everything
1. What is a personal brand?
2. Why personal branding is important to everyone?
3. Thinking out of the box of facebook and youtube.
4. Understanding who are you? (brand perspective)
5. Understanding your personal brand goal.
6. Defining your brand value proposition.
7. Creating your personal branding plan.
8. Brand Assets- creating a personal website/blog
9. Custom graphics for personal brand
10. Social media set up properly and PR promotion
11. Content planning to share what and when to share
12. Tools to produce, promote and manage social media
13. How to build and manage contact lists
14. How to monetize your personal brand to make money/business
15. Tools and sheets to manage everything for the personal brand
16. Finding Scalability opportunity from your personal brand
17. Monitoring personal brand reputation and ongoing management
18. Questions- Answer to recapture everything learned so far.
1. What is Freelancing / Freelancer?
2. Required Skill & Tools to Start Freelancing
3. Creating Authority as Freelancer
4. Finding & Managing Clients
5. Potential Leads Generation
6. Bidding from Freelance Marketplaces
7. Business Proposal, Invoice & other Templates
8. Marketing Strategy for Freelancer
9. Building a Virtual Team
10. Tools & Worksheet to be Ahead
11. Scaling Your Freelance Business to Startup
12. Legal Docs, Types of Company & Expenses Required
13. (I will share my strategy- how I had started as a blogger>freelancer> startup without money)
14. Question-Answer session to clear doubts and re-capture everything.
Certifications
Accommodation Facilities
Accomodation is available only at near to every training center on paid basisPlease contact us for accomodation booking and details
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- Delivery ModeOnline
- Program Fee
₹6999
- Registration Fee
₹1499
- Payment OptionsDebit card, Credit card,UPI,Wallet, No Cost EMI
(18% GST already included)